Brewing a Business.
So you’ve been making amazing beer for a while now and you are finally ready to make the leap and turn your passion into a business? We can help! In fact this is one of our favorite phases of a Brewery’s life-cycle: The potential! The energy! The empty bank account! Wait…maybe not that last one.
The point is, we get it. Cash is king at this point and you may feel like it’s being syphoned out like someone opened the tap on your checking account. While it would be awesome to have a blown-out lineup of custom branded glassware and apparel, tons of highly trained staff, a bar custom carved just for you in a Brazilian rainforest, the fact is, not all of that is the best use of your start up capital or early earnings. Sweet Tea will help you direct your marketing budget toward key elements and plan for growth.
Here is our recommended marketing package for Breweries just getting started or trying to build initial growth on a budget:
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Built to influence.
Designed
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Custom CSS
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Free Google Fonts
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Direct Editing
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Multiple Access Leveles
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Workflow
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“Brewing a Business” Marketing Package:
TIMELINE: 12 weeks
PRICE: $7600 $6450
Branding
More than just a logo, your brand includes your voice, your style, your message, what you stand for, and what you believe in. It is your IDENTITY. Everything your customers see and interact with should reinforce your message and tell a piece of your story.
Development of a full Brand Identity includes not only your logo, but your colors, fonts, voice, and supporting marks and icons. You will be a part of the process every step of the way. The final product will include multiple sizes and variations of your logo, and a comprehensive Brand Standards guide which can be easily sent to outside vendors for producing materials that maintain the integrity of your new brand.
Signage*
Once your brand has been developed, your new logo can be provided to vendors in the appropriate size and format to produce signage for the exterior of your taproom, vinyl lettering on windows and doors, and branded interior directionals.
The “signs” your customers are likely most interested in are on your tap handles. These slivers of space are key tools in sales and brand recognition, and the options are nearly endless. We will design handles with a style and look that perfectly reinforces your brand without breaking the bank.
Marketing Materials*
You are dealing with vendors, interviewing staff, and starting to spread the word. Let’s make sure you have professionally designed business cards that make the right impression and show off your killer new brand!
Need flyers to drum up excitement for an upcoming event? No problem. What about stickers, coasters, or other promotional materials? We will help you decide the best use of your print budget.
Packaging*
Your brand should be emblazoned on anything your customers or vendors carry out of the taproom. Crowlers, growlers, kegs…these all play a part in telling your story and staying front of mind.
Quick-Start Website
You need a website, but do you know how to get the most out of this powerful tool? More than just a static billboard, your website is a dynamic powerhouse that can be your first interaction with potential customers, or the channel used to maintain a relationship with loyal fans. By providing exactly what your customers are looking for, you can drastically reduce the time you and your staff spend answering calls and fielding the same questions over and over.
To get you established online quickly and efficiently, we’ll build you a custom designed scrolling one-page website that is SEO ready, secure, and optimized for speed.
It’s important to make your site accessible and functional on any device, so we will create a “mobile-first” design that will be gorgeous and easy to use on a computer, tablet, or phone.
Social Media Marketing
Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, Snapchat…Your head might start spinning when you think about trying to maximize (or even figure out!) all of these platforms. What if I told you you DON’T need to be on all of them?
Our Social Media Starter Pack includes a strategy meeting to determine the best networks for your brewery to utilize, and what the most effective frequency and schedule will be.
When that has been determined, we will create and/or optimize accounts on all of those networks for you. Then, we’ll create some reusable image templates, and research the best hashtags to use on your posts.
* Printing or manufacturing costs are not included in this package, but we will work with our network of trusted vendors to get you the most bang for your buck!
Let’s Do This.
Send your contact info and we will reach out to schedule a no-obligation consultation to learn more about your brewery and see how we can help you stand out from the crowd.
Not quite right for your brewery?
Try one of these on for size:
Beer Is Flowing!
Your beers are killing it, but it’s time to take it to the next level. Established breweries can boost traffic and gain more customers with this comprehensive marketing package.
MARKETING FLIGHT
We get it. One-Size-Fits-All can sometimes be a little snug. No worries. Check out all of our available modules and build your own custom tailored plan that fits your business needs perfectly.
Save 10% with a package of 4 or more modules!
FAQs
If you don't see an answer to your question, send a message with the chat bubble in the bottom right corner, or schedule a free consultation below!
Can I make a custom Package?
You sure can! Not every beer is the same (thank goodness!), and the same goes for breweries. The packages listed above fit the needs of many, but not all. We have a list of modules that you can mix and match to come up with the perfect solution for your business.
As a reminder, choosing one of the packages above qualifies you for a 15% discount off the mix & match rate, but you can still save 10% if you choose at least 4 modules.
Check out our offerings and pricing on PAGE XX.
Do you guarantee first page on google?
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What is Search Engine Marketing?
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Can you train my team to make updates to our website?
We sure can! In fact, we'll do one better and teach your FUTURE team. ? We will send you a series of training videos which will show you how to perform tasks on your specific website with your specific settings and needs. Way better than a one-time training, these can be watched as many times as necessary, and by as many people as necessary, saving you time training new staff and also saving you from the unnecessary cost of additional live training sessions or tech support calls.
Do you offer website hosting?
We don't host websites ourselves, but we are of course here to help. We use and recommend Siteground for website hosting and would be happy to get everything configured and running smoothly for you.
Question Six
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Schedule A Free Consultation
Let’s discuss your specific needs and see if Sweet Tea is the right fit for your growing brewery.
