Branding Workshop | Sweet Tea Marketing

SWEET TEA BRANDING WORKSHOP

For the next 90 minutes we will discuss in weird detail many things about your business, your customers, and your competition. Don’t fight it. Dive in and embrace the weirdness. You might just be surprised with the valuable insights that result.
- 00. What is Branding?
- 01. Who are you?
- 02. Who is your ideal customer?
- 03. Who is your competition?
- 04. Your logo.
- 05. Conclusion.
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00. WHAT IS BRANDING?

Branding is the act of shaping how a company, organization, or individual is perceived by those who experience it.

Components of a Brand:
- Name
- Logo
- Tagline
- Culture / Personality Voice / Messaging
Why is Branding Important?
- Attract ideal customers
- Increase marketing effectiveness
- Sell more easily
How do you know if you are doing it right?

Within 5 seconds of viewing your marketing material a prospect should be able to identify:
- What you offer
- How it will make their lives better
- What they need to do to buy it

01. WHO ARE YOU?

What is your UVP (Unique Value Proposition)?

What does your business do differently than the competition — what do you offer that no one else does?

What makes your business unique?

Why are you doing this?

Why do you exist?
Examples:

Boy Scouts of America

To prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.

IKEA

To create a better everyday life for the many people.

Charles Schwab

Helping investors help themselves
What is your UVP?

How do you want people to feel when they interact with your brand / buy your product?

Give 5 adjectives to describe the “personality” of your business:

If your brand had a mascot, who would it be?

(Celebrity? Type of person?)

02.a WHO IS YOUR IDEAL CUSTOMER?
Gender
- Male
- Female
- Couple
Name
Age
Hidden
Age
Family / relationship status?
What do they look like?
What do they wear?
What do they do for a living?
How much money do they make?
What are their hobbies?
Where do they live (area / type of home)?
Pets?
- Yes
- No
Types/Names?

Who are their heroes?

Who do they hate?

What car do they drive?
Where do they get their news?

What challenges do they face?
What do you have in common with them?
What do they drink?
What social media are they on?
- Instagram
- Facebook
- Twitter
- TikTok
- Snapchat
What problem do you solve for your ideal client?
How can you best serve your ideal client?
How can you connect with your ideal client?

02.b WHO IS ANOTHER IDEAL CUSTOMER?
Gender
- Male
- Female
- Couple
Age
Family / relationship status?
What do they look like?
What do they wear?
What do they do for a living?
How much money do they make?
What are their hobbies?
Where do they live (area / type of home)?
Pets?
- Yes
- No
Types/Names?

Who are their heroes?

Who do they hate?

What car do they drive?
Where do they get their news?

What challenges do they face?
What do you have in common with them?
What do they drink?
What social media are they on?
- Instagram
- Facebook
- Twitter
- TikTok
- Snapchat
- Other
What problem do you solve for your ideal client?
How can you best serve your ideal client?
How can you connect with your ideal client?

03. YOUR COMPETITION

Who are your top 5 competitors?

Let’s discuss your “Heroes” a bit…

Who are your top 3 heroes in the industry?

If their brand was a person, who would it be? (Celebrity? Type of person?)

Advertising / marketing channels?
Strengths?
Weaknesses?
Similarities to you?
Differences?

04. YOUR LOGO
Does your current logo clearly reflect who you are and what you do best?
- Yes
- No
Does it appeal to your ideal client?
- Yes
- No
What is the name of your logo?
How does your logo make people feel?

05. CONCLUSION
What conclusions have you drawn from this exercise?
We sincerely hope this exercise has been insightful and useful! If you have any questions, contact us any time:

Sweet Tea Craft Marketing

www.sweettea.beer

[email protected]

704-916-9443
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Step 1 of 12

SWEET TEA BRANDING WORKSHOP

00. WHAT IS BRANDING?

Components of a Brand:

Why is Branding Important?

How do you know if you are doing it right?

Within 5 seconds of viewing your marketing material a prospect should be able to identify:

01. WHO ARE YOU?

Examples:

02.a WHO IS YOUR IDEAL CUSTOMER?

02.b WHO IS ANOTHER IDEAL CUSTOMER?

03. YOUR COMPETITION

Let’s discuss your “Heroes” a bit…

04. YOUR LOGO

05. CONCLUSION

Let's chat about your thirst for successful marketing!

STEPHANIE HUDSON

ANDRAEH WALKER

WORK WITH US

STEPHANIE HUDSON

CANDACE WARGIELA

WORK WITH US

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